Ultra-HD is on track to become an established feature of TVs by 2020, according to Strategy Analytics’ latest predictions. Falling prices, increased retailer support and strong customer satisfaction are the main reasons for Ultra-HD TV’s success. Strategy Analytics now predicts that global sales of Ultra-HD TVs this year may exceed 30 million units, and by 2020 61 per cent of annual TV sales will be Ultra-HD. The analyst firm also predicts that more than 20 per cent of households in leading markets will be using Ultra-HD services from pay TV or online video providers by 2020.
Familiarity with Ultra-HD continues to rise. In Strategy Analytics’ August 2015 survey of 2000 US consumers, nearly two thirds of people have heard of Ultra HD, and 30 per cent now claim to have seen Ultra-HD TV in a home, retail store or other location. Ratings of Ultra-HD video quality remain extremely high, with 95 per cent of people saying they were extremely or somewhat impressed.
“Ultra-HD is rapidly becoming a de facto standard in the large screen TV market,” notes David Watkins, Director, Connected Home Devices. “As prices fall, tier one vendors like Samsung, LG and Sony are now looking to entice customers with enhanced UHD TVs which add wider colour gamut and high dynamic range capabilities.”
“Early consumer reaction makes it clear that Ultra-HD is here to stay,” says David Mercer, Principal Analyst. “Service providers in pay-TV and online video are now responding to this demand by launching new Ultra-HD services and we expect this to be a major trend in the TV industry in the next few years.”