MUBI integrates Unified Streaming into SVOD platform
September 9, 2015
MUBI, the curated video on demand subscription service has announced integration with Unified Streaming, a leading provider of cross-platform streaming technologies. The partnership promises to optimize the watching experience for MUBI members around the world by enhancing its SVoD platform.
Every day, MUBI’s in-house experts hand-pick a film they love, and members of the service have a whole month to watch them. There will always be a perfectly curated selection of 30 films to enjoy – there is no need for endless scrolling. Great cinema from film festivals around the world can be streamed at home or from the mobile apps on the go. MUBI is available worldwide in over 200 territories.
Unified Streaming is a perfect fit for MUBI. MUBI wanted a modern video streaming infrastructure that utilizes only HTTP formats, leaving behind legacy protocols, such as RTMP. Unified Origin, Unified Streaming’s packaging on-the-fly solution, is extremely efficient and cost-effective. Despite MUBI’s extensive library and need to deliver content to a multitude of devices, there is no need for any catalogue repackaging.
“Unified Origin allows MUBI to forgo 3rd party CDNs and video management platforms entirely. In their place, we are able to build a video streaming infrastructure that supports all the new generation HTTP streaming formats and DRM schemes, delivers a 100% cache-hit ratio in geographic proximity to our users and cuts our traffic costs in half.” says Alexander McWilliam, VP of Engineering at MUBI.
Delivering the best possible movie experience to users of PCs, smartphones and tablets, MUBI benefits enormously from United Streaming’s adaptive bitrate streaming technology. This means that video dynamically adapts to network conditions and video rendering performance. As long as minimum bitrate and CPU requirements are met, viewers experience no buffering or stuttering. And because it all happens on-the-fly, massive storage needs and their related costs become a thing of the past.
“With an advanced concept and infrastructure, MUBI is on top of the latest developments and customer requirements in the market. We are therefore very proud to be a part of its workflow”, says Simon Westbroek, Unified Streaming’s VP Global Sales.