Piksel, a global player in building digital video businesses, has announced its role in designing and developing an “Owned & Operated” (O&O) digital video platform for Endemol Beyond USA, the premium content network of Endemol Shine North America.
The new platform launches with an array of content from Endemol Beyond USA, including programing from its recently launched premium lifestyle network, ICON, which is creatively led by Michelle Phan. It will soon add programing from Endemol Beyond USA’s upcoming gaming and sports network SMASHER and pop culture net LOOKSY.
Kevin Joyce, Chief Strategy Officer at Piksel commented: “Endemol Beyond USA’s decision accelerates their premium content network strategy, consolidates their programing, and allows them to reclaim their revenue streams. This move by Endemol Beyond USA opens the door to deeper branding of content, increased fan engagement through the accumulation and analysis of data, and ultimately, their content will reach more consumers and devices at a faster rate.”