Advanced Television

Humax secures exclusive Netflix STB deal

September 10, 2015

Colin Mann @ IBC

Digital set-top box specialist Humax is partnering with Internet TV network Netflix to provide easy access to the popular service across its range of set-top boxes in the coming months.

Through the agreement with Netflix, Humax customers will have an even greater choice of programming, including immediate access to a wide variety of TV series, films, documentaries and kids titles.

Netflix has over 65 million members in over 50 countries enjoying more than 100 million hours of TV shows and movies per day, including original series such as Orange Is The New Black, House of Cards and its latest release, Narcos.

By viewing Netflix on their Humax boxes, consumers will not just have access to a richer variety of titles, but also have the ability to switch seamlessly between live broadcast, recordings and Internet TV in a convenient manner. Additionally, many Humax devices will feature a dedicated Netflix remote control button and a quick-launch functionality, which will allow viewers to start Netflix faster than on many other devices.

Graham North, Commercial Director of Humax, described the Netflix partnership as “monumental” to the company, providing its customers with the opportunity to enjoy even more quality content, straight from their set-top boxes. “The partnership also opens up the pay-TV market even further by offering effortless access to a renowned TV service,” he added.



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