NBCU content for China’s Alibaba
September 10, 2015
NBCUniversal International has announced a multi-year relationship with Alibaba Group, the largest e-commerce company.
The multi-year licensing agreement encompasses titles from Universal Pictures’ new release and library slate including Fast & Furious 7 and Jurassic World, available on Alibaba’s TMall Box Office service in China from this month.
Kevin MacLellan, Chairman, NBCUniversal International, commented, “We are excited to partner with such a respected and prestigious company as Alibaba in this agreement This partnership will continue to increase our reach in the market, as well as driving additional revenues for us in Asia. NBCUniversal is committed to licensing high quality programming to Chinese platforms in order to provide great entertainment experiences to the Chinese audience.”
The agreement forms part of NBCUniversal’s ongoing plans to expand its businesses outside of the US, particularly in key consumer growth markets such as China, where SVoD is forecast to grow rapidly in the next few years.