Netgem’s #TelcoTV platform, has added a host of updated features to EE TV, the television service from EE, the UK digital company. With a focus on personalisation and social sharing, the new features have been developed to bring mobile and tablet to the heart of the way users watch TV.
Following EE’s announcement last month, ‘My TV’ is designed to provide a completely personalised TV experience for each individual user and is divided into three sections: My Programmes, My Channels and My Photos & Videos. The first two sections allow each user to select their favourite TV shows or channels, and quickly identify exactly what content is available for them to enjoy there and then. With My Photos & Videos, customers can view through the app all content stored on their device. They can then use EE TV’s innovative Flick feature to send it straight to their TV – perfect for sharing photos and videos with friends and family on bigger screen.
Building on EE’s unique Flick feature, the latest update also includes Fetch, allowing customers to bring content from the main TV screen directly into their mobile device. Compatible with live TV, recordings, Restart and Replay the new feature is perfect if customers want to leave the room and continue watching their show in another part of the house.
A new Companion Screen gives customers total control of the show that they’re watching, as well as providing a variety of additional information. A Share button via the Companion Screen allows users to share details of what they’re watching through a range of social media options.
The latest update also includes significant improvements to navigation on mobile devices, as well as delivering powerful search capability on both the set top box and the app. It’s now easier to find specific programmes across a range of live, future and recorded content, with results collated in one place and easily arranged.
Simeon Bird, Director of Home Broadband & TV, EE said: “EE TV received outstanding reviews at launch, however we will continue to use our unrivalled knowledge of mobile behaviour in order to update and enhance the service over time” a strategy that is working very well based on the recently announced strong results for the first half of 2015.
‘With Netgem’s #TelcoTV we provide EE with ‘TV as a Service’ said Sylvain Thevenot, Managing Director of Netgem TV PVX. ‘We focus on ongoing innovation across both content and features, ensuring that EE TV always stays ahead of the competition. We launched last year the most innovative TV Multi-screen service in the UK, and with our powerful #TelcoTV platform, we are now pleased to release the ultimate Personalised TV experience.’