BBC Worldwide has signed a deal with Multi Screen Media Private Limited (MSM) India to bring BBC Earth, a new premium factual channel, to Indian audiences.
BBC Earth is home to the BBC’s award-winning factual programmes and the work of some of the world’s foremost factual film makers. The channel, called ‘Sony BBC Earth’ on air will broadcast in HD and will be available in Tamil, English and Hindi across India.
Both the formation of the JV as well as the launch of Sony BBC Earth is subject to necessary regulatory approvals in India, for which the process is currently underway.
Paul Dempsey, President, BBC Worldwide Global Markets commented on the deal: “This is a pioneering model for us. By working with a respected local partner of the calibre of MSM we can bring BBC Earth’s world class content to a new audience who we know have a huge appetite for premium factual programming.”