Netflix looks to local content in Spain
September 22, 2015
From David Del Valle in Madrid
Netflix is holding negotiations with several Spanish production companies to produce TV content (series and cinema) in Spain like in France and Mexico.
“Local content is very important and we are investing in series and other programmes out of the US,” said Juan Mayne, director of content acquisition, in the Spanish financial newspaper Cinco Días.
Netflix is finalising its launch in Spain in October with a promotional offer for the first month enabling users to have access to the service free of charge. The company plans to offer the service with all the content available at any time and through any device. Neil Hunt, a Product Manager quoted by Cinco Días, underlines that the access to the service will be very easy, just by giving an email address and a credit card. There will be no contract allowing the user to cancel the service at any time, without paying anything and with no permanent clause: “We simplify the access to series and films”.
Netflix is launching in Spain at a time when the telco operators -Telefonica, Vodafone and Orange- are intensifying their competition in the pay TV market with low cost promotions to boost and capture new subscribers.