Vodafone and Netflix have signed a partnership agreement in Italy, reflecting the relationship that already exists between the two companies on a global level.
From October, Vodafone Italia customers will be able to activate a subscription to the streaming video platform through their existing contract.
In addition, Vodafone Italia will launch exclusive promotional offers that will include Netflix tied to the purchase of 4G and fibre-based services.
Netflix will offer Italian viewers a wide selection of TV shows and movies in high definition or in Ultra HD 4K on different devices connected to the internet, without any commercial breaks.
Vodafone Italia’s 4G coverage reaches more than 90 per cent of the population and the operator offers fibre-based services in 127 cities.