Italy’s media and entertainment industry will be worth €34.8 billion in 2019, up from €29.1 billion in 2014, with a 3.6 per cent Compound Annual Growth Rate (CAGR), according to the Entertainment & Media Outlook in Italy 2015-2019 from PwC.
Of this total, €7.1 billion will come from advertising (CAGR 0.2 per cent), while €27.7 billion from spending of end-users (CAGR 4.6 per cent).
Total TV advertising revenue will go up from €3.1 billion in 2014 to €3.5 billion in 2019 (CAGR 2.7 per cent). This figure is split between broadcast TV (free-to-air and pay-TV) and online TV, reaching €3.3 billion (CAGR 2.0 per cent) and €176 million (CAGR 28.9 per cent) in 2019, respectively.
Although Italian pay-TV subscription revenue and public TV licence fees have declined from €4.9 billion in 2011 to €4.7 billion in 2014, PwC forecasts they will grow to €5.4 billion in 2019 (CAGR 2.9 per cent).
Total Internet access revenue (including mobile and fixed broadband) will increase from €8.5 billion in 2014 to €12.7 billion in 2019 (CAGR 8.5 per cent). In the same period, Internet advertising will go up from €1.5 billion to €1.8 billion (CAGR 3.6 per cent).