Kid’s media executive Lisa Hryniewicz and Deer Little Forest creator Jo Rose have announced the creation of a new joint venture, Koko Rose Media, a UK-based limited company whose main remit is the management of worldwide rights to Deer Little Forest.
Rose is a Henries Award nominated illustrator and creator of Deer Little Forest, a growing preschool and lifestyle brand which originated as a successful line of greeting cards sold at Harrods, John Lewis, Paperchase, Liberty’s and Selfridges.
Hryniewicz started representing the brand as an agent after first noticing the property at BLE 2013. Since then Deer Little Forest rapidly expanded into platforms such as publishing and television, and appointed licensing agents in 13 markets including USA, Germany and China.
The decision to incorporate and expand the corporate structure was made in order to accommodate the rapid growth and obvious potential of the property – both across various types of media and industry, as well as geographically. Hryniewicz and Rose are co-directors of the 50/50 venture, jointly managing the company on a day-to-day basis. As Creative Director, Rose is responsible for all aspects related to Art Direction (creation, production and quality control of product development), and as Managing Director, Hryniewicz oversees sales and business development.
“Since working with Jo two things have become very apparent,” Hryniewicz states, “First, that Deer Little Forest is a genuinely unique property that elicits a very strong, positive response, resulting in wonderful business opportunities. And secondly, that it is all due to Jo’s immense talent! I am absolutely thrilled to be formalizing this rewarding and promising partnership.”
“Since meeting at BLE 2013 I knew I wanted to work with Lisa!” Rose adds. “The last two years have been such a success that a partnership feels like a natural progression. Lisa has opened opportunities at every turn, and with her business knowledge and incredible eye for detail, I feel like there are no limits for Deer Little Forest.Koko Rose Media will be attending Mipcom Jr. and BLE, Stand J55