Vivendi and Canal+ are stepping up their role as a major player in the financing and development of the French and international movie industry, in which it already invests close to €800 million per year.
Vivendi will take a 30 per cent stake in Mars Films, a French leader in the production and distribution of motion pictures.
Didier Lupfer, the Canal+ Group EVP in charge of Cinema, has appointed Chairman of the Canal+ Group affiliate StudioCanal, the leading European movie studio whilst Stéphane Célérier, Chairman of Mars Films, is also appointed Vice-Chairman of StudioCanal. He will chair a monthly development committee with film opinion leaders.
In addition to the recent agreements with the French movie industry, Vivendi intends, with Canal+, to step up its commitment to cinema, in particular to help the emergence of new talents. Canal+ Group will finance and implement a number of writing workshops in order to bring out new forms of storytelling and new writers.
This initiative follows the recent announcement of a long-term partnership with the Cinémathèque de Paris, of which Vivendi has become a major player along with Canal+.