Dataxis Q2 figures show that the Latin American pay-TV market has exceeded 69 million subscribers, equivalent to a 37.7 per cent penetration over total households. The segment was hit by a rarefied economic context, which was translated into a 5 per cent annual growth rate.
Even though Satellite pay-TV once again leads the technology ranking with 50.1 per cent of the total number of subscribers, it showed a lower growth rate and as a consequence lost share. Dataxis explains that 80.3 per cent of the customers is subscribed to a Digital pay-TV alternative, while HD reached a 32.9 per cent penetration over the total number of subscribers.
The seven largest Latin American markets agglomerate 86.6 per cent of the subscribers: Argentina, Brazil, Chile, Colombia, Mexico, Peru and Venezuela. Brazil is the market with the highest number of pay-TV subs: 28.5 per cent of the total. As of Q2 2015, Venezuela is the country with the highest home penetration; boosted by CANTV Satellite’s low cost model.
América Móvil is the group with the highest number of recorded pay-TV subscribers by Q2 2015: 21.1 per cent of the total. The group is followed in volume by DirecTV, Televisa, Telefónica and Clarín.
The subscription video OTT services added 8.8 million active accounts. Netflix is the leader of the segment with 57.5 per cent of the market. Meanwhile, Mexico is the country with the highest share of OTT accounts: 45.5 per cent.