Formula E, Facebook collaborate
October 20, 2015
Formula E – the electric single-seater car race series inaugurated by motorsport’s governing body – is looking to enhance further its position as the leading digital motorsport channel by a new collaboration with Facebook to enjoy unprecedented levels of exclusive content and opportunities to engage with drivers, teams and events taking place throughout the course of each race.
The season-opener will be the first-ever motor race to be streamed live via the social media giant and represents the latest addition to Formula E’s burgeoning digital portfolio. According to Formula E, the collaboration represents an exciting step in bringing fans closer to race day events and giving them tools to engage as they unfold.
The programme includes:
- Exclusive near-realtime highlights of key race action and moments during the race and throughout the season
- Video capturing key overtakes and other exciting race moments to be provided by Formula E and shared by drivers and teams
- All track action from the opening round of season two will be streamed live to fans in Spain
For the first time ever, drivers will provide exclusive live streams from the Facebook Mentions app (https://www.facebook.com/about/mentions) to capture intimate behind the scenes moments
Ali Russell, Director of Media and Strategic Partnerships at Formula E, said: “We are thrilled that Facebook has decided to work with Formula E in this landmark agreement. We believe that live streaming the Beijing ePrix to our fans in Spain is a milestone in establishing Formula E as a pioneering digital brand and is the latest in a series of key developments in terms of our social reach. Formula E is a pioneering motorsport championship that is striving to engage a new type of fan, and working closely with innovative and creative partners such as Facebook is essential in establishing the brand across the globe.”
“Facebook is the world’s largest community of sports fans with more than 650 million people connected to sports Pages, and it’s our goal to help those fans connect around sports moments they care about. Formula E have taken a comprehensive approach to offering fans racing content through innovative ways,” said Patrick Chapman of Facebook Sports Partnerships. “They’ve prioritised new programming formats that are optimised for the way people enjoy content on Facebook. Products and features like Live for Facebook Mentions along with Facebook Media Solutions partners like Grabyo, Telescope and Groovy Gecko unlock opportunities for the Formula E team to grow its fanbase and deepen fans’ passion for the sport.”