Spain: Netflix aims for 6m homes in 7 years
October 21, 2015
From David Del Valle in Madrid
Netflix has launched in Spain with the hope of reaching a third of Spanish households over the next seven years, according to CEO Reed Hastings. There are more than 6 million homes in Spain’s pay-TV market with around 5 million pay TV subscribers where its biggest rival, Telefonica’s OTT service Yomvi, currently has 1 million customers.
Netflix is offering a one-month free subscription (six months to Vodafone clients) to boost subscriptions. Outside of the promotion, pricing is similar to France, Germany and Holland with three subscription packages priced between €7.99 and €11.99 per month. The company is still negotiating with other telcos like Orange to include it in its line-up.
Netflix is also negotiating with Spanish production companies to create local content, TV series and movies. In the meantime, Netflix will offer Spaniards original series such as Narcos and Marvel’s Daredevil, Sense 8, Club de Cuervos, Grace and Frankie or Marco Polo; and movies like The Ridiculous 6, Jadotville and War Machine.