AsiaSat has confirmed the launch of its first Ultra-HD television channel – 4K-SAT – at 122°E on AsiaSat 4, marking a new era for AsiaSat’s satellite broadcasting services in the region.
This new UHD channel will be available free-to-air across more than 50 countries and regions within AsiaSat 4’s enormous footprint, spanning from New Zealand to Pakistan and part of the Middle East. Asian TV operators and home viewers with an AsiaSat 4 C-band antenna and a HEVC set-top box will be able to receive the UHD channel directly.
The new 4K-SAT channel broadcasts full UHD produced videos featuring fashion, lifestyle and documentaries from content partners including Hong Kong Cyberport Management Company Limited, FashionTV and Rohde & Schwarz.
“We are delighted to be at the forefront of next generation broadcasting technology, bringing to Asian viewers true UHD content. We look forward to working closely with our content and technology partners to drive UHD audience penetration in Asia,” said Sabrina Cubbon, VicePresident, Marketing and Global Accounts of AsiaSat.