Advanced Television

TDG: Facebook to overtake Twitter for TV chatter

October 23, 2015

According to research consultancy TDG, the next few years will see the transformation of social TV interactions, with Facebook overtaking Twitter as the chosen medium for social TV activity.

Social TV activities — that is, the use of social media platforms to discuss, comment on, or enhance the television experience — are quite common among today’s connected consumers. TDG’s latest research indicates that more than half (55 per cent) of adult social network users chat with their friends about TV shows at least

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Categories: Articles, Consumer Behaviour, Research, Social Media