IMAX, Fox sign multi-picture deal
November 2, 2015
Hot on the heels of revealing strong third quarter results, giant screen specialist IMAX Corporation has entered into a long-term, multi-picture agreement with Twentieth Century Fox, a division of 21st Century Fox. Marking the two companies’ first joint multi-picture agreement, the deal includes future tentpoles from the Fox slate, including Deadpool, Independence Day Resurgence, Maze Runner: The Death Cure and the studio’s untitled Wolverine project.
“We are very happy to announce this new global affiliation with IMAX and look forward to offering our audiences another choice in their viewing of our movies,” stated Paul Hanneman, President of Worldwide Marketing and Distribution and Chris Aronson, President of Domestic Theatrical Distribution. “We look forward to working with our partners in what is sure to be an exciting and rewarding future.”
“We are extremely pleased to enter into this strategic alliance with Fox, with whom we have experienced some of our greatest successes,” said Richard L. Gelfond, CEO of IMAX Corp. “Given their exciting upcoming slate, the agreement makes strategic sense for both companies. We are also excited to be able to release blockbusters together in China, which we think could help IMAX and Fox expand our footprint in that market jointly.”
“With this new multi-picture deal, IMAX closes the loop among the Hollywood studios and takes our relationship with Fox to a new level,” said Greg Foster, Senior Executive Vice President, IMAX Corp. and CEO of IMAX Entertainment. “We are excited to bring this particular slate of films to IMAX fans worldwide.”
The IMAX release of each film will be digitally re-mastered into the image and sound quality of The IMAX Experience with proprietary IMAX DMR (Digital Re-mastering) technology. According to IMAX, the crystal-clear images, coupled with IMAX’s customised theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie.