Spain: Mediaset leads TV and online ratings
November 2, 2015
From David Del Valle in Madrid
Mediaset Spain is strengthening its position both in TV broadcasting and online, according to comScore. With Tele 5, the group has been leading the TV ratings for 14 consecutive months with an average share of 15.1 per cent in October, 30.4 per cent as a whole group with six TV channels. Atresmedia Group was second with an average share as a group of 27.9 per cent with Antena 3 making 14 per cent.
In the online video market, Mediaset is also leading with nearly 34 million viewers served in September and over 11.5 million unique visitors. Atresmedia was second with 9.8 million users, followed by Spain’s public broadcaster RTVE with 6.5 million.
From the total 11.5 million unique visitors, nearly 70 per cent used smartphones to view content, with the remaining using computers, tablets and smart TVs.
Viewers played 20 million videos on Atresmedia’s platforms and 19.1 million on RTVE.