The National Association of Television Program Executives (NATPE) has revealed results from the first in a series of surveys of NATPE members on the future of the content industry. The initial survey focused on the current television content boom to assess the effects that the influx of scripted shows will have on the industry over the next two years.
Survey results included:
• More than half of members polled (54 per cent) believe that the number of scripted shows will increase over the next two years.
• In an interesting dichotomy, around half of members polled both think that scripted television quality will increase (47 per cent) and budgets will decline (45 per cent).
• 75 per cent of those polled believe that streaming video on demand services (such as Netflix, Hulu and Amazon Instant Video) will play the biggest role in bringing new scripted shows to the market in the next two years.
• A majority of NATPE members polled (58 per cent) feel that marketing and promotion trumps other factors (i.e. the reputation of cast, creators or platform) when driving viewer tune in.
“This survey of our members’ opinions reveals that content creators and providers believe that the proliferation of scripted content is not slowing over the next two years,” NATPE President and CEO, Rod Perth, said of the findings. “Future surveys will deal with content-related subjects like advertising and virtual reality, among other issues. These surveys are part of an expanded initiative to further enhance the services NATPE provides to our membership.”