SF Anytime, a VoD service in Scandinavia, has selected MPP Global’s cloud platform, eSuite, for its multiscreen OTT service.
Part of AB Svensk Filmindustri and the Bonnier Group, SF Anytime operates throughout the Nordic countries and offers a wide range of films, from the latest Hollywood blockbusters to kids movies. As broadcast and digital continue to converge, SF Anytime is offering a broader range of services. The operator has aspired to develop an enhanced customer experience by offering its consumers access to its video-on-demand service across multiscreen, both as TVoD and also in the near future as SVoD and EST.
Speaking on the project, Fabian Bonnier, CTO at SF Anytime, said “This is the next step for SF Anytime with eSuite enabling us to offer an enhanced customer experience for both loyal and new customers across all territories. As we increase our offerings, it is crucial for us to have a platform that can adapt with us and support our growing customer base as they access the service across TVs, computers and mobile devices. We are confident that with eSuite we can target consumers with a more personalised experience which will see them returning time and time again to the service.”
Paul Johnson, CEO at MPP Global, said “We are already underway delivering eSuite for SF Anytime across Scandinavia. Not only does this project see MPP Global move further into the OTT market, but enables us to support one of the leaders in Europe as it provides its customers with an enhanced multiscreen experience. This project further identifies the significant role digital is having in the future of TV and reaffirms SF Anytime as being at the forefront in adapting to consumer demands.”