Time Warner Cable (TWC) has launched The TWC TV Roku Trial in New York City, its first IP-only video trial. Participants will experience TWC’s video service delivered through its secure and managed network using a Roku Streaming Player rather than leasing a traditional set-top box. As an incentive for participating in the trial, participants will receive a Roku 3 Streaming Player at no additional cost.
Participating customers will have access to over 300 live TV channels and 20,000 free and subscription VoD choices from TWC, combined with the ability seamlessly to access online streaming services to which they subscribe, such as Netflix and Hulu, all on the Roku box.
“The TWC TV Roku Trial represents an important step in our evolution, giving customers more ways to view the content they love in ways that work for them,” said Peter Stern, EVP and Chief Product, People and Strategy Officer. “This trial will help us build a better experience for our customers, while making cable television programming even more affordable, accessible and relevant to a new generation of consumers.”
The trial is open to TWC Internet customers in New York City, Mt. Vernon and New Jersey who choose to participate by adding TWC video service. Participants will be asked to provide feedback through online surveys.