MTG acquires DreamHack
November 12, 2015
MTG has simultaneously agreed and completed the acquisition of DreamHack, one of the world’s largest esports companies.
DreamHack runs both local and global esports leagues, tournaments and championships. The Scandinavian company’s seven live events in 2014 attracted a total audience of over 105,000 people, and esports fans have watched 34 million hours of DreamHack content online.
Established in Sweden just over twenty years ago, DreamHack produces and hosts The DreamHack Open European esports championship; the DreamLeague international esports league for Dota 2 players; and the ESPORTSM Swedish national esports championship. DreamHack also organises live events in Spain, Romania, Russia, France and the UK, and will for the first time host events in Germany and the US in 2016.
MTG is acquiring 100 per cent of DreamHack for an enterprise value of SEK 244 million (€26.2m), from private investors and the company’s management. Management will continue to drive the development of the business. The company generated SEK 69 million of sales in 2014 and was profitable for the full year. It is expected to generate double digit sales growth in 2015.
This investment follows MTG’s recent acquisition of 74 per cent of ESL, the world’s largest esports company. MTG also recently invested in Zoomin, Europe’s largest multi-channel network, and in Splay, the number one multi-channel network in Scandinavia, both of which have large gaming communities and channels.
“DreamHack is the leading esports company in Scandinavia and attracts millions of passionate gamers to its online leagues and live events. This complements our recent investment in ESL, and reinforces our commitment to video gaming as one of the most watched and fastest growing online video categories. We are excited about working with DreamHack’s talented team to bring this great entertainment to even larger audiences around the world.