Advanced Television

Sky takes FreeWheel to Germany, Austria

December 2, 2015

FreeWheel, a provider of video ad management and monetisation solutions for media and entertainment companies, has announced that the pay-TV market leader in Germany & Austria, Sky Deutschland, has chosen FreeWheel to support the management of its digital ad inventory across its platforms. Building on FreeWheel’s longstanding relationship with Sky UK, Sky Deutschland will use FreeWheel’s Monetisation Rights Management (MRM) platform to optimise its placements across its video inventory.

FreeWheel’s monetisation platform will provide the marketer of Sky Deutschland, Sky Media, with tools to manage advertising sales rights, leverage advanced portfolio forecasting solutions, serve yield-optimised ads and analyse campaign performances.

Martin Michel, Managing Director at Sky Media in Germany said: ‘We are just setting up our digital ad operations team and as a long-standing partner to Sky Media in the UK, we’ll use FreeWheel’s technology and expertise to support our plans to manage digital video ads and develop Dynamic Ad Insertion in Germany.”

The agreement also sees Sky make use of FreeWheel’s Advisory Services to support the strategic development of its digital ad sales and operations team. Gaining expertise in forecasting will enable the team to profitably scale their content distribution to all platforms, get deeper understanding of content performance and maximise revenue generated from their ultra-premium video content.

Commenting on the announcement, Thomas Bremond, European Managing Director at FreeWheel, said: “As broadcasters follow their audiences onto digital platforms, they’re looking for ways to provide great TV experiences across all devices. We are delighted to further extend our existing relationship with Sky in Europe and look forward to working with Sky in Germany. By partnering with FreeWheel and adopting the MRM platform, Sky Deutschland will be able to support its digital assets across all of its digital platforms and set-top-boxes with compelling advertising that will be relevant to the targeted user.”

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