As Sky announces its $0.3 million investment in TV4 Entertainment, an Ampere Analysis report looks at the company’s investments in start-ups and next generation assets. With 11 such investments now under its belt since its start-up strategy began, how is the broadcaster future-proofing itself against the changing TV landscape? Ampere has identified five core developments that threaten traditional pay-TV and has addressed these and Sky’s response.
1. Tackling the audience shift
Traditional pay-TV companies face intense
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