IBM says ‘increasingly connected consumers want video delivered when they want it and to the multiple devices they use for entertainment and information. In business, video has become a staple of communications across all industries as a primary method to engage with customers and employees for CEO webcasts, conference keynotes, training & education, customer care, how-to videos, and more.
As a result, clients across industries are demanding a secure, scalable, and open cloud-based solution to manage their video services. This is especially significant given researchers estimate that 80 per cent of the world’s data is unstructured and dark to computer systems that cannot effectively manage or exploit it. Video makes up a significant part of that data.’
The Clearleap video platform is optimized for massive scalability, which enables clients to ramp up and support millions of concurrent users within seconds to support special events. The innovations have attracted leading brands such as HBO, A+E Networks, the NFL, BBC America, Sony Movie Channel, Time Warner Cable, and Verizon Communications, among others.
In 2014, IBM acquired Aspera, which develops a technology to speed large data transfers over broadband networks. In November, IBM completed the acquisition of Cleversafe, Inc., a developer of object-based storage software and appliances that enable organizations to quickly store, manage and retrieve unstructured data. Also integrated into the IBM Cloud, the Cleversafe and Aspera technologies will be leveraged for use with Clearleap to help clients more quickly store, index and retrieve video content through the cloud.
“IBM is focused on being an essential partner to the rapidly changing M&E industry by helping our clients deliver personalised content to the right customer in real time anywhere in the world,” said Steven Canepa, General Manager, Global Media & Entertainment Industry, IBM. “The combination of Clearleap with our proven analytics and hybrid cloud capabilities will deliver exciting new video solutions that will fundamentally change communications across every industry.”
Founded in 2008, Clearleap is headquartered in Duluth, Georgia. It operates data centers in Atlanta; Las Vegas; Frankfurt, Germany; and Amsterdam.