Advanced Television

Report: What if Netflix moved into advertising?

December 8, 2015

An Ampere Analysis’ report proposes and discusses three possible future scenarios if Netflix moved into advertising. The streaming video company has been at pains to point out it has no plans to make such a move, but Ampere Analysis anticipates that Netflix’s consistent 15 per cent YoY revenue growth of the last two years will inevitably slow as subscriptions hit saturation point, especially in its core developed markets of the US and Europe. At this point,

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Categories: Advertising, Articles, Markets, Premium, Research, VOD