Ericsson’s and Vodafone Portugal have announced the selection and integration of Ericsson’s Media Delivery Network solution to create media-centric added value services that will enable an improved consumer video experience while reducing operational expenditure. This latest solution deployment in Portugal complements the Ericsson Media portfolio deployed in Portugal and other countries, enabling tighter integration of all-new platform capabilities.

Pedro Duarte, TV and Video Services Manager Vodafone Portugal, says: “Our subscribers demand access to TV and video content anywhere and at all times of the day and we need creative solutions to respond to this rapid growth and deliver on-demand services with high quality across an unprecedented number of devices and platforms. This project will allow us to distribute the video content in a more efficient way, enabling a better customer experience for our TV customers, enabling them to move their recordings from set-top-boxes to their personal devices, via the cloud. Ericsson has proven the capability to deliver the project with quality and on a timely manner.”

Elisabetta Romano, Vice President and Head of TV and Media, Ericsson, added: “Constantly rising consumer expectations for TV Anywhere have made it paramount for TV service providers to simplify the process of delivering seamless, high quality content. Our Media Delivery Network solution offers TV service providers video-optimization and delivery savings in bandwidth and enabling greater use of network capacity, while also guaranteeing a greater quality of experience across mobile and fixed networks. These capabilities mean Vodafone Portugal can now take an even more active role in the evolving media value chain, enabling them to drive new content partnerships, deploy new media-centric services and deliver superior user experiences.”

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