GfK: Pay-TV defectors outnumber desirers
December 11, 2015
Almost one-third of all US consumers – over 70 million people – are thinking of making changes to their paid TV service, with pay-TV ‘Defectors’ more than twice as common as ‘Desirers’ of more TV service.
These are among the findings of a new GfK MRI report, Cord Evolution, that
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