Advanced Television

GfK: Pay-TV defectors outnumber desirers

December 11, 2015

Almost one-third of all US consumers – over 70 million people – are thinking of making changes to their paid TV service, with pay-TV ‘Defectors’ more than twice as common as ‘Desirers’ of more TV service.

These are among the findings of a new GfK MRI report, Cord Evolution, that

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Categories: Articles, Broadcast, Consumer Behaviour, Markets, Pay TV, Research