Alibaba, Disney retail connected device in China
December 16, 2015
Alibaba Group and Walt Disney Co have struck a deal to sell a new smart device for the home that will bring Disney’s movies, TV series and games to Chinese consumers. Pre-sales of the Mickey Mouse-themed device, which connects TVs to the Internet and costs CNY 799 ($125), have started on Alibaba’s online marketplace Tmall.com. The price includes a one-year subscription to the DisneyLife streaming on-demand service.
Users will get access to feature films such as Frozen and Toy Story, along with animated series such as My Friends Tigger and Pooh and Little Einsteins. DisneyLife will also offer games, e-books and travel services for trips to Disneyland in Hong Kong and Shanghai. All of the content included in the agreement is offered in China through Wasu Media, which is 20 percent owned by Alibaba.