At the 2016 International Consumer Electronics Show (CES) in Las Vegas, LG will unveil its latest Smart TV line-up featuring the newest webOS 3.0 smart TV platform. LG says its webOS 3.0 was designed to provide an exceptional user experience to allow for more intuitive navigation of the TV’s features.

Designed with the aim of providing an easier way of enjoying quality digital content, webOS 3.0 introduces Channel Plus, a unique feature which provides a wide range of OTT content in a user-friendly format. Channel Plus offers a unified channel list that combines OTT content with familiar broadcast TV channels, enabling users to watch OTT content by surfing through channels as they normally would. Channel Plus can also be controlled with an app to provide programme recommendations via on-screen widgets. Through a partnership with Xumo, Channel Plus offers an abundance of free digital content from broadcasters and publications such as Bloomberg, TIME Inc., Conde Nast Entertainment and The Wall Street Journal. To appeal to a larger audience, a variety of premium content such as that of BuzzFeed, PopSugar, and Mode Media, from rising Digital Networks and Multi-Channel Networks (MCNs) is also available on Channel Plus as well as international channel packages.

“We are excited about webOS 3.0, a major update since this advanced TV platform technology was first introduced in 2014,” said Brian Kwon, President and CEO at LG’s Home Entertainment Company. “The webOS story of Simple Connection, Simple Switching and Simple Discovery has really connected with customers and illustrates very clearly our commitment to securing a leadership role in the smart TV market with innovation and creativity.”

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