Advanced Television

Budweiser’s Puppy Love named best ever Super Bowl ad

January 12, 2016

TiVo has released data insight into the top Super Bowl commercials of all time, by incorporating polling services from Vision Critical, a customer intelligence platform provider.

Budweiser’s “Puppy Love” commercial from 2014 ranked the highest across both men and women, as well as across age groups spanning from 18 to 64, indicating that more emotional commercials that involve animals and children are the most popular across demographics.

Analysing the top 10 advertisements, TiVo found the presence of animals or children to be a common theme contributing to the success of these spots. These commercials delivered the strongest likability across all age demographics and genders.  The top ten commercial spots over the last 50 years include:

1.     Budweiser: Puppy Love

2.     Budweiser: Lost Dog

3.     Volkswagen Passat: The Force

4.     Coca-Cola: Mean Joe Greene

5.     Doritos Nacho Cheese: Sling Baby

6.     Budweiser: 9-11

7.     Snickers: You’re Not You…

8.     Doritos: Pug Attack

9.     Doritos: Cowboy Kid

10.     Budweiser: Designated Driver

“Every year, Super Bowl advertisements are a compelling piece of the game for fans. As the price of these commercials has continued to explode over the past 50 years, so has their popularity,” said Tara Maitra, TiVo’s Senior Vice President, General Manager Content & Media Sales. “Now, more than ever, brands are laser-focused on cutting through the noise and making a lasting impression – TiVo provides insights on exactly what best resonates with viewers.”

Additional Key Findings

1.     Arguably one of the most famous ads of all time, Apple’s 1984 ad, did not make it to the top ten with those polled.
     The third most popular ad with females was BMW’s “The Force”, and the third most popular ad with males was Coca-Cola’s “Mean Joe Greene.”
     Ads featuring attractive women yielded the most gender-biased likeability.
     Beer and snack advertisers had the most likeable top 100 ads, including Budweiser, Snickers, Doritos and M&Ms.

Categories: Ads, Advertising, Articles, Consumer Behaviour, Research