French DTT HD 5.5% audience share

The six new French DTT HD channels reached the 5.5 per cent audience share mark in 2015, according to the annual ratings Mediamat survey by Médiamétrie. The services – Chérie 25, 6ter, RMC Découverte HD 24, Numéro 23 and HD1 – jumped by 1.7 per cent from a 3.8 per cent audience share in 2014.

Overall, national broadcasters garnered 90.1 per cent audience share compared with a 9.9 per cent for thematic channels. Among national channels, TF1 is the only one to show a decline – 1.5 points to 21.4 per cent audience share as opposed to 22.9 per cent a year previously. The leading commercial network, whose access shows and prime time US TV series lost strength, nevertheless maintained its leadership by delivering 98 out of the 100 top-rated shows.

Pubcaster France 2 came in second position at 14.3 per cent, with audience share up 0.2 points, followed by M6 (9.9 per cent audience share), France 3 (9.2 per cent), France 5 (3.4 per cent) and Arte (2.2 per cent).

Among the first generation DTT channels, Canal+’s D8 heads its segment with 3.4 per cent audience share, ahead of TF1’s TMC (3.1 per cent) and M6’s W9 (2.6 per cent).

The 2015 average viewing time was established at 3 hours and 44 minutes, up 8 minutes, resulting from the growth of delayed viewing, whether by recording or replaying programmes.


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