Vibrant TV has named James Betesh as Senior Vice President of Operations and Marketing for the new domestic TV Network. The appointment comes at a time of impressive growth for the network which has recently concluded carriage agreements with several of the country’s most prominent digital platforms, Smart TV’s and devices including Amazon Fire TV and Roku.
In his new position Betesh will oversee network operations, including the areas of technical infrastructure, app development, business and consumer marketing. Betesh will report directly to Vibrant TV Chief Executive Officer Dan Zifkin.
Betesh began his association with Vibrant TV at the inception of the network, serving as a consultant to help build its in-house Operations and Marketing Strategy. He launched his career in media working with mentors like legendary agent-producers David Fishof and rock artist manager Giorgio Gomelski (Yardbirds, Rolling Stones). He then went on to serve with Western International syndication (It’s Showtime At The Apollo) before founding his own enterprises that served entertainment clients at the crossroads of entertainment and technology.
“We are delighted to announce the appointment of James Betesh to Vibrant TV. James brings a tremendous depth of experience and track record or success in all core aspects of operations, network marketing and non-linear distribution. His addition to our senior management team furthers Vibrant TV for ongoing expansion as our network continues to add Operators, Devices and sought after programming to our line-up,” said Zifkin.