Cable and satellite programmer UKTV has revealed details of W, a flagship subscription entertainment channel. Watch will relaunch as W in February 2016 with what the broadcaster describes as a “dazzling new look” themed around its glossy and geometric jewel-shaped logo, offering compelling entertainment.
Brand new launch shows will include a mix of channel-defining originals such as:
W’s launch night peak schedule (8pm – 10pm slots) on Monday 15 February consists entirely of UKTV Originals; Honey I Bought the House (Objective/Crook Productions), Get Me To The Church and ON.
US exclusives, including:
Plus the very best of BBC content, including:
UKTV controller Emma Tennant, said UKTV was known for peerlessly strong channel brands, which guide audiences to shows that are perfect for them. “W will be no different, a premium channel for smart women and men seeking high-quality escapism,” she suggested.
“We have a treasure trove of compelling original commissions, our own crown jewels. Plus the gold standard of US acquisitions, combined with the best shows from the BBC. We want to dazzle our viewers and have evolved and honed this entertainment channel, building a schedule that entertains but never patronises,” explained Steve North, W’s general manager.
UKTV has spotted a demographic growth area for W in 30 to 39-year-old women and their partners, husbands and family, with whom they share a love of smart entertainment.
“W’s programming includes our new authored documentary strand, which covers modern life in the digital age – from dating and friendship, to the cult of celebrity,” added North. “We also have shining, new entertainment properties that focus on key life moments, like getting married (Get Me To The Church) and buying a first home (Honey I Bought the House) as well as one of the nation’s favourite dramas, EastEnders, on air just a few hours after its BBC One premiere as well as bringing back the omnibus. The peak W schedule will include a host of glittering US series.”
The channel is the first to be unveiled as part of UKTV’s thriving portfolio since the launch of Drama in 2013, the most successful British TV channel launch in five years and now a channel vying for the title of most-watched non-PSB, behind Dave, also owned by UKTV.
UKTV has a strong track record in launching and rebranding premium channels with its portfolio including crime drama channel Alibi, natural history channel Eden and Gold, home of the nation’s favourite comedies and a growing slate of UKTV Originals.
UKTV’s increased investment in original content contributed to UKTV’s record-breaking viewing in 2015, which saw the network grow its share of viewing to 5.27 per cent, up 3.7 per cent year on year.