France: 3.6bn catch-up TV views in 9 months
January 19, 2016
From Pascale Paoli-Lebailly in Paris
Catch-up TV requests in France saw a 26.8 per cent growth over one year and 432.1 million videos were requested last September, after a peak in May of 438.8 million.
According to figures from French movie industry body the Centre national du cinéma et de l’image animée and research consultancy NPA Conseil, catch-up TV consumption over nine months hit 3.6 billion views and, for the first time, viewing on mobile phones passed 100 million requested videos in September. Youth programming, documentaries, TV series and movies are driving French replay services, along with reality TV.
Replay offerings are also on the rise, growing by 11.5 per cent to 16,900 hours. Just over 54 per cent of the audience have a preference for TF1 programming.