Ziggo partners with The QYOU for sports videos
January 19, 2016
The QYOU, a curator of Internet video for subscription TV services, has formed a partnership with Ziggo, the Dutch cable operator, to deliver 225 episodes of varied short-form sports videos over two years. The custom-designed ‘Q-Sport’ shows will be purpose built for the newly launched Ziggo Sport channel and will feature an expertly-curated mix of videos showcasing sports talent across surfing, football, BMX and motorcross racing, skiing, skateboarding, basketball, parkour and more.
This is The QYOU’s first commercial rollout of programming for a TV operator. By investing in purpose-built programmes of Internet-first content curated by The QYOU, Ziggo aims to enhance its new 24/7 Ziggo Sport channel for digital TV subscribers and brings a more compelling line-up to consumers. The service leverages The QYOU’s unique curation expertise, driven through proprietary technology systems combined with production and editorial teams with deep ties to the internet video community.
Will Moerer, General Manager of Ziggo Sport commented: “We know how popular sports content is, and are committed to making our dedicated channel entirely unique, filled with unique content. We’ve seen that new diverse formats are contributing to renewed enthusiasm for sports content, and our deal with The QYOU allows us to bring our subscribers access to premium content ranging from big league games to amazing footage of incredible sporting skill that is rarely seen on TV.”