Advanced Television

OTT increases French viewing time

January 28, 2016

From Pascale Paoli-Lebailly in Paris

In 2015 OTT platforms and catch-up TV services in France contributed to the growth of overall TV viewing time. According to Médiamétrie’s round up of the year, the average daily viewing time on the four screens reached 3 hours and 50 minutes per individual, up 5 minutes and 30 seconds.

Time spent watching linear TV remained stable at 3 hours and 36 minutes a day, catch-up viewing time on TV went up 3 minutes to 8 minutes per day. Time spent on smartphones or tablets grew from 2.5 minutes to 6 minutes.

Médiamétrie confirms the rise of new mobile devices and portable screens helped increase TV consumption away from the TV screen. French consumers own an average of 6.4 screens per households.

In 2015, 4.4 million viewers aged above 15, which is around 10 per cent of the total population of that age, watched catch-up TV on any screen. This is twice as much as in 2014. 2.5 million viewers watched from their TV screen, and 1.9 million did from another device.

Categories: Articles, Catch Up, Consumer Behaviour, OTT, OTT, Portable Media, Premium, Research, VOD