Roku advances OTT offerings for operators
January 29, 2016
As well as confirming its role in developing what Sky’s OTT streaming service NOW TV is describing as its ‘most advanced’ box yet, streaming platform specialist Roku has revealed that it is developing a hybrid set-top box that will be available for production by Roku Powered partners later this year. The new Roku Powered hybrid set-top box will enable operators to offer linear and streaming services through a single device to consumers. Sky will be the first Roku Powered operator to deploy the new hybrid set-top box later this year.
Additionally, Roku introduced new customisation features, giving Roku Powered partners the ability to have more control over the home screen experience, enabling them to surface content directly on the home screen or give recommendations to their customers.
“With the new Roku Powered hybrid set-top box we are enabling operators to bridge the gap between linear broadcast and streaming TV services,” said Andrew Ferrone, vice president pay-TV at Roku. “Many consumers have a hybrid viewing pattern and leverage both traditional broadcast and on demand or catch-up services.”
The Roku Powered licensing programme is an end-to-end solution designed to help operators grow their addressable market and reduce customer churn. The programme was introduced in 2014 after Roku successfully pioneered the approach with Sky in the UK to deploy the NOW TV box. Today, the Roku Powered programme enables operators OTT offerings in the UK, Germany, Austria, Italy and Australia.
Under the Roku Powered programme, operators around the globe can leverage the Roku streaming platform including Roku’s low-cost streaming players to deliver live TV and on demand services to their customers. In partnership with Roku, operators develop and customise the offering for their audiences. Roku provides the ongoing software updates, platform maintenance, and application development support and certification services.