Advanced Television

Streaming services increase TV viewing

January 29, 2016

Findings from Horowitz Research’s Multiplatform Content and Services, Wave 2 2015 survey reveal that streaming services such as Netflix and Hulu have been catalysts for increased television viewing: A third (31 per cent) of OTT viewers report watching more TV overall compared to five years ago. The data show

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Categories: Articles, Broadcast, Consumer Behaviour, Markets, OTT, OTT, Premium, Research, VOD