In advance of this weekend’s Super Bowl, LG Electronics (LG) has released its first-ever Super Bowl commercial, featuring Liam Neeson and its new LG SIGNATURE OLED TV. The commercial — father-son collaboration with Sir Ridley Scott, executive producer, and Jake Scott, director — showcases LG’s commitment to bringing the future of television to consumers today.
The spot will focus on how LG brings future-forward home entertainment innovations to consumers today with LG’s revolutionary OLED TV technology. It is centred on LG’s newest flagship OLED TV, which LG says delivers OLED technology’s superior picture quality with perfect blacks, unparalleled contrast and more colours on an elegant, stunningly slim glass panel.
“It’s a dynamic short film,” said Scott senior. “It’s about the race to be on the vanguard of innovation and to be able to create tomorrow’s technology.”
Neeson’s character is ‘the man from the future’ and is tasked with releasing the future of television to the world for the masses to enjoy today, much like LG says it has continued to do through its pioneering innovation in the OLED TV category.
“My character is an enigmatic man from the future who has travelled back to the present day on a very important mission,” said Neeson. “He represents that inner appeal, that curiosity we have to find out about the future.”
“The objective was to create a world you’ve never seen before or a world that was unique and specific to the OLED,” said Scott junior, who directed the LG commercial.
This will be Neeson’s second Super Bowl commercial following his famous Clash of Clans spot from last season, which was named the most viewed Super Bowl ad on YouTube.
Led by the new LG SIGNATURE models featured in the commercial, LG’s 2016 OLED TV line-up features four series with eight total models, each with LG’s new webOS 3.0 smart TV platform, featuring advanced new features that make finding and switching between LG’s expanded content options — including broadcast TV, streaming services and external devices – simple and fast.