Advanced Television

Ofcom: 12% of adults concerned by VoD content

February 2, 2016

Ofcom has published annual research into UK viewers’ perceptions of content standards for on-demand and online content.

The research covers the full range of content available on-demand and online – from ‘catch up’ TV services, to user-generated video clips and subscription services such as Amazon Prime.

Around 2,100 adults, and 500 teenagers aged between 12 and 15, were asked for their views about content standards for on-demand and online services. Around one in ten adults (12 per cent) claimed to have seen something which concerned them, rising to 28 per cent for teens. Bullying/victimisation is now one of the top concerns for parents (37 per cent) about online content, alongside violence (54 per cent) and the welfare of children/young people (36 per cent).

Ofcom says this work supports its role in protecting viewers, especially children, and will help inform future decisions on how best to protect people who use these services.

Categories: Articles, Consumer Behaviour, Research, VOD