Advanced Television

Videology: View through rate is the top KPI

February 2, 2016

Videology – a software provider for converged TV and video advertising – has found the view through rate continue to be the priority for the UK advertisers when establishing campaign objectives. According to an analysis of all impressions run through Videology’s platform in the fourth quarter 2015, view through rate is the top key performance indicator (KPI) to measure the real impact of video campaigns, with

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Categories: Articles, IPTV, Research