Vibrant TV has appointed Jessica Hoyt as Vice President of Programme Acquisitions, effective immediately. Based in the Vibrant TV Chicago headquarters, Hoyt reports directly to network Chief Executive Officer Dan Zifkin.
Hoyt began her career at ION Media Networks where she headed up affiliate advertiser sales for Ion’s local broadcast stations. She then moved to Zephyr Media Group as Director of Ad Sales for Zephyr’s Syndication Division.
In her new role with Vibrant TV, Hoyt will be responsible for the acquisition of global content for the network’s linear and non-linear platforms, including overseeing content negotiations with international distribution companies. Hoyt will also handle all programme scheduling for the network.