Spain: Pay-TV take-up slows
February 9, 2016
From David Del Valle in Madrid
The take-up of pay-TV in Spain is slowing down with the number of subscribers dropping in the second quarter of 2015 by 43,900 to a total of 5.36 million clients.
A report from the CNMC reveals that the fall in subscribers to satellite pay-TV and pay DTT are the reasons behind the downward trend with XDSL/FTTH and cable TV making the exception with a rise of 98,000 and 35,000 subscribers, respectively.
Nevertheless, the total number of pay-TV subscribers (5.36 million) is over 1 million more than a year ago. Telefonica’s Movistar Plus leads the market with 3,817,243 subscribers and a market share of 71.3 per cent. The second, Vodafone-Ono, is far behind with 815,784 subscribers.
Convergent packages with up to five services are the most popular, with almost 176,000 new customers in Q2 to a total of 2.7 million subscribers.
Overall, the TV market in the country reached a turnover of €1.107 billion, up 13.8 per cent in Q2, with FTA TV taking €492 million and pay-TV €515 million.
Ad TV revenues amounted to €477.1 million, up 6.3 per cent year-on-year with Mediaset and Atresmedia taking 88.4 per cent of all the advertising revenues. Pay-TV registered €9.5 million in ad revenues with pay-TV fees representing the largest revenues source with €406.7 million, an increase of €81.5 million year-on-year.