Wazee Digital, an expert in title management, metadata management and monetisation services for sports, media and entertainment companies, has recruited Sally Wallington as their new VP, Sales & Business Development for UK and Western Europe. Reporting to Dave Polyard, Wazee Digital SVP of Global Sales, Wallington will be responsible for bringing Wazee Digital’s portfolio of content management tools to content owners across the region.
Wallington joins from Grass Valley where she was Regional Director for Northern Europe. Prior to Grass Valley Wallington was Regional Director, UK, Ireland and South Africa at Harris Broadcast as well as Harris’ Director of Professional Services and Support, EMEA. She has also held various broadcast-related roles at Channel Ten Television, Australia, as well as Channel 4 and Flextech in the UK.
Dave Polyard, SVP Global Sales for Wazee Digital, said: “We’re thrilled to have Sally Wallington joining Wazee Digital and leading our European team. The depth of knowledge and experience that Sally brings to the table makes her a perfect complement to the evolving and ever improving team at Wazee Digital.”
Sally Wallington, Wazee Digital VP, Sales & Business Develop for UK and Western Europe said: “The management and cataloguing of content is so important to content owners for them to make money in today’s ever changing media landscape. I look forward to bringing Wazee Digital’s portfolio of cloud-based content management products to European broadcasters, sports rights holders and production companies.”