Expway, the wireless multicast provider, has presented FastLane at Mobile World Congress – a new Content Delivery Network (CDN) solution with a unique approach to optimising mobile content delivery. The solution focuses on optimising the link from the network cell to the devices using LTE Broadcast, Multicast Dynamic Switching and pre-emptive caching.
FastLane uses LTE Broadcast, a 3GPP feature available in any recent LTE network, to deliver the content once, to a thousand users or more, leading to enormous bandwidth savings for the delivery of popular content. LTE Broadcast is also efficient for pre-emptive caching: transmitting large content files, such as video clips, advertisements, recommended videos and content used by gaming and social apps, to thousands of mobile end users at the same time during off-peak times, in anticipation of the content’s actual consumption.
“Sustaining a good user experience is extremely costly for operators and, despite their efforts to increase network capacity, video quality degrades as content gets more and more popular,” said Claude Seyrat, co-founder and CMO of Expway. “Fifteen percent of videos never successfully start and 25 percent of users give up when facing buffering. The mobile video market is at a crossroads: video traffic is accelerating and mobile operators have outmost difficulty to tame it. Expway solves this issue through the surgical and smart use of LTE Broadcast when, where and for which precise content it is needed.”