Vubiquity launches digital storefront in LatAm
February 23, 2016
Vubiquity,a global provider of premium content services, has signalled its intention to capture top players in the OTT market in Latin America with the launch of a fully managed digital storefront product at Andina Link 2016. The move is part of a long-term strategy to disrupt established providers and become the first choice in the OTT space worldwide.
In Latin America, Vubiquity already provides clients such as telecoms operators with a suite of content services, including content acquisition and licensing, scheduling, programming and processing as well as marketing support. Its digital storefront product now provides content distributors with a white-label portal for end-users to navigate Vubiquity ‘s large film and television catalogue. Integrated with studio-approved DRM, the storefront supports all business models, including TVoD, SVoD, FVoD, EST, and live TV.
Hector Rodriguez, Vice President for Latin American at Vubiquity, said: “The telecoms market in Latin America is especially competitive and complex, and our storefront provides service providers with the edge they need over other OTT providers. Consumers are time-poor, and they increasingly demand access to a large catalogue of latest release films and TV series whenever and wherever they are. Our storefront is already used by some of the largest telecoms companies in the world in North America, Africa, Europe, and the Middle East. We are excited to be making it available for distributors in the region, and look forward to meeting and discussing the benefits with people at Andina Link.”