Balaji Telefilms, India’s largest TV and film production studio, has announced its partnership with Xstream, a provider of OTT solutions, and Diagnal, Asia’s regional OTT specialists, for powering its upcoming OTT entertainment service, ALT Balaji. Xstream’s cloud-based video management system, Xstream MediaMaker, will fuel ALT Balaji’s multiscreen solution ALT Balaji and Diagnal will be responsible for front-end design, development, big data solution and systems integration.
Announced in 2015, ALT Balaji is a part of the Balaji Group’s strategic intent to extend its creative expertise to the digital domain by developing on-demand, original and exclusive content for digital audiences globally. Through this platform, they will help cater to the changing entertainment consumption habits of today’s audiences.
“ALT Balaji wants its audience to enjoy compelling stories and does not want technology to be a stumbling block in their experience. We believe that technology is an enabler and if it’s invisible to the consumer then we have done a great job,” said Sunil Nair, Chief Operating Officer, ALT Digital Media Entertainment Ltd. “Xstream gives us world class solutions that are flexible allowing us to offer seamless smooth user experience in video playback. Their experience combined with the depth of knowledge of the Diagnal team has helped us very quickly build a fabulous platform.”