Infinity signs agreement with Keshet for Prisoners of War
March 3, 2016
Infinity, Mediaset’s video on-demand service, is pleased to announce the signature of an agreement with Keshet International, the leading Israeli distributor and producer of entertainment and multimedia content. The agreement gives Infinity the exclusive Italian first window rights to the much talked about and award-winning TV series “Prisoners of War”, also known for its Emmy and Golden Globe winning American adaptation, “Homeland”. In addition, this will be the first ever Hebrew speaking show available in Italy.
“We are pleased to be working with Keshet International, to be the first to finally bring this widely critically acclaimed TV series to the Italian public. Infinity has become the home of quality content for our viewers and “Prisoners of War” is a perfect example of our constant commitment to quality. ” confirms Chiara Tosato, Infinity Director.
“I’m delighted that Prisoners of War will soon be available in Italy on the Infinity platform. Its gripping and though-provoking story has become a proven ratings-winner all around the world and I have no doubt it will have Italian viewers hooked.” confirms Keren Shahar, Managing Director Distribution at Keshet International.
Created, written and directed by Gideon Raff, “Prisoners of War” follows two soldiers as they attempt to re-adjust to their lives after returning home from captivity for 17 years. The story begins with their return home, after years of negotiations for their freedom. Two soldiers return to Israel alive, the third comes home in a coffin. The series explores the soldiers’ reintegration into Israeli society on both a national and personal level. However, while the soldiers are reacclimatizing to their lives, a secret investigation is also unfolding, into the truth surrounding their capture and the many discrepancies in the soldiers’ stories. As the investigators get closer to finding what really happened to them in captivity, the two soldiers become even more determined to hide the biggest secret of all.
The first season was the highest-rated drama of the year in Israel in 2011, achieving a 37% share (HH). Season two scored a 40% average share, making it the most viewed drama of the year and peaking with an incredible 47.9% audience share during the season two finale.
The series has been aired in more than 20 territories including the UK, Australia, Brazil, French-speaking Europe and Norway. KI has sold the format for local adaptation in numerous territories including India (Star Plus – recently announced), South Korea (Star J Entertainment), Russia (WeitMedia), Turkey (Medyapim), and most notably, the US (Fox21 and Showtime).
The “Prisoners of War” box set will be made available to Infinity viewers over the summer months. This series is the latest addition to Infinity’s extensive and growing on demand catalogue of over 6000 shows including movies, children’s animation, TV Series and TV shows.